Our Mission

To promote the sports industry image in central Virginia; to engage public and private resources to foster economic development through sports; to build an understanding in the community of the importance of sports and the impact on quality of life; to recruit and create sports events through creative partnerships that have a positive impact on the community; and to do so with world class service while meeting all industry professional standards

Our Vision

To be recognized by our partners, business and community leaders, and event clients as a premiere organization in Central Virginia that drives sports tourism, economic development, and community vitality through sports.

Our Team

Executive Director

Billy Russo, CSEE

Billy Russo serves as Executive Director of the Central Virginia Sports Commission (CVSC). Billy Co-Founded Central Virginia Sports (CVS). Russo is responsible for managing the day-to-day operations & financial performance of the organization while developing & recruiting new business opportunities. Russo manages the marketing plan, goals, & the mission and vision of the CVSC. He is the main liaison for the CVSC Board of Directors. Russo utilizes years of event management experience to develop and create world class sporting events. Russo utilizes his network of contacts and relationships in recruiting sporting events to the region.

Russo brings over 13 years of sports management, marketing and tourism experience to Central Virginia Sports. He is the former Director of Operations & Facilities (COO) of the DE Turf Sports Complex where he led the operational development, budget development, & event management of a world-class sports complex in Delaware that opened in 2017. Prior to his position at DE Turf, Russo served 9 years as the Executive Director & Director of Operations for the Smith River Sports Complex in Martinsville, VA. In Martinsville, Russo led the Smith River Sports Complex in financial management, event recruitment, and day-to-day management of all departments, staff, and events. In 2012 he was named young professional of the year by the Martinsville-Henry County Chamber of Commerce. Russo holds a Certified Sports Event Executive Certification (CSEE) and has been a member of the National Association of Sports Commissions since 2008. From 2010-2016 Russo was an active member of the statewide sports tourism initiative Sports Virginia. He earned a Bachelor’s Degree in Sport Management and a Master’s Degree in Sport Studies from High Point University. Russo resides in Lynchburg with his wife Amanda and their son Carson.

Central Virginia Sports Commission
Board of Directors
Brad Bankston, Commissioner, Old Dominion Athletic Conference
Heath Barret, Vice President, Membership Development, Lynchburg Regional Business Alliance
Tony Berich, Director of Athletics, Randolph College
Dr. Phil Blosser Ph.D., Associate Professor, Liberty University Sport, Event, & Tourism Management Department
Dan Ebersold, Owner & Operator, Gates Flag & Banner Co.
Terri Gibson, Regional Sales Director, Daly Seven Hotels
Lee Hall, Owner & Operator, Chick-fil-A River Ridge Mall & Wards Road
Tim Hill, Director, Central & Southwest Virginia Fellowship of Christian Athletes (FCA)
Pete Lampman, Former President & Event Operator, Virginia Amateur Sports & Commonwealth Games of Virginia (Retired)
Theo McIvor, Head Track & Field Coach & Event Coordinator, Heritage High School
Carroll Moon, CTO, Coudfit Software & President, Kid Fit Ministries
Gary Schmincke, Owner, Wellington Companies & 434 Elite Performance
Wyatt Woody, Director, Bedford County Parks & Recreation
Carey Wrenn, Senior Vice President, First Bank & Trust

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